Just a couple of years out of high school, Jim Dandy, a rodeo bronco rider, is convinced the world will soon be his. Why not? He's the first to admit he's got looks, charm and talent. Tired and penniless (again), he returns to the family that took him in when he was deserted as a youngster and proceeds to turn the place into the Fourth of July! He fills the air with fancy conversation culled from the slick magazine advertisements he carries around with him. Adding to the fun, suspense and conflict are his childhood sweetheart, Clarie; her practical ma, Emma; and a rival for Clarie's affection, Warren Claiborne, the town's leading young businessman. Even his rattle-brained sister, Connie, and his sidekick, Percy, a young Indian, can't dampen Jim's enthusiasm. When it finally dawns on Jim that he can't have rodeos and Clarie, too, it's a problem that's too big even for Jim Dandy to handle. This is a comedy of character, filled with the laughter of human foibles and young dreams.
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